Affirmations are a big industry!

There are numerous books and recordings that echo the famous affirmation of the pharmacist Emil Coué “Every day in every way I’m getting better and better”. And affirmations do work because they trigger the placebo effect which is powerful, as extensive research over the last years has shown.

But there limits to how far an affirmation can go before it turns into wishful thinking.

In fact, there can be negative effects due to the discrepancy between the current state of affairs and the desired one. The difference between how I am feeling and how I want to be feeling can feel very bad!

Here is a better way to get into a state that feels better: some call it “afformation”!

How does it work? You ask yourself a question: Why am I so happy, loved, desirable, etc? Do not answer it!

Just seed the question in your mind, your unconscious mind will answer it! Because answers are conscious and you don’t want your conscious mind to come up with learned answers. Instead, you want your unconscious mind to go on a search for new ones. And believe me, your unconscious mind is great at this!

The question “Why?” is special too because it calls for rationalizations and justifications. You unconscious mind will come up with reasons for you to feel the way you want to feel!

Try it for yourself and let me know how it goes!


© 2020 Teodora Rudolph

Photo credit Gerold Guggenbühl,